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Top Clothing Brands In Pakistan That Rule The Fashion Industry

  • John Robert Samson
  • 18-Oct-2021

Top Clothing Brands In Pakistan That Rule The Fashion Industry

Clothing brands in Pakistan are renowned for their classic cuts, meticulous craftsmanship, and bright colors; our clothing is known to reflect our history and culture while also incorporating contemporary tailoring and detailing. In the last decade, the top clothing brands in Pakistan in women's clothing have really stepped up their game; from Khaadi and Gul Ahmed to fast fashion and high-end couture, Pakistan has proven to be Asia's fashion powerhouse. Pakistan's textile sector contributes significantly to the country's economy, and it has grown in prominence globally in recent years.

International fashion influencers and celebrities have also been seen wearing Pakistani products. For example, Gauhar Khan was photographed wearing a stunning white chikankari gharara by Saira Shakira on her Nikkah. Kate Middleton donned many stunning outfits from famous brands in Pakistan, like Elan and Maheen Khan, during her tour to Pakistan. Top clothing brands in Pakistan have changed the Pakistani retail sector, and a few brands have played an important role in this transition. The Pakistani couture industry is presently dominated by designers who have risen in the past decade, such as Zara Shahjahan, Hussain Rehar, Faiza Saqlain, Khaadi, and Gul Ahmed.

The skill and originality of these designers are what make our clothing so sought after throughout the world. We have prepared a list of Pakistan's top-rated fashion brands that fashionistas should keep a lookout for in the following list:

Hussain Rehar

HussainRehar bridal collection women's brand women collection luxurious brand fashion industry high quality fabric

Hussain Rehar, the ever-experimental designer, has introduced a design revolution to the Pakistan Fashion Industry. In only three years, he has risen to prominence in the world of haute couture. His daring designs, bright color palettes, and geometric patterns have always taken the audience by surprise with each debut. Hussain Rehar chose to have a solo exhibition of his wedding launch last year, and the collection included exquisite lehenga cholis, shararas, and menswear.

His solo exhibition demonstrated his confidence since solo displays are typically organized by experienced fashion designers and were risqué for a rookie designer. Despite this, the show was a success, with both spectators and fashion reviewers praising it. This designer is well-known for setting trends rather than following them. His stunning creations may be seen at every major huge Pakistani wedding, as well as on red carpets. He also launched his luxury lawn line "Rohi De Naal" this year, which included exquisite grass jooras in bright colors and classic patterns decorated by Ayeza Khan.

Hussain Rehar is getting ready to unveil his wedding line "Toota Kahani," which is a very low-cost collection that includes classic lehenga cholis with a contemporary touch. The bright colors and exquisite needlework make this ensemble ideal for a summer party. So, hurry up and get these enticing clothes before they're gone!

Ali Xeeshan

Ali Xeeshan

Ali Xeeshan is a well-known figure in Pakistan's fashion business, known for his unusual and dramatic designs. His exceptional sense of originality, as well as his creative approach to eastern fashion, have distinguished the designer from the competition. He has introduced a new line of Bridal Dresses in Pakistan, and the distinctive Ali Xeeshan design speaks for itself.

His theatric portrayal of his creations, as well as his captivating performances and advertisements, distinguish him as the most unusual Asian designer. He is well-known for its Bridal and Formal collections, but he has lately been experimenting in the pret-a-porter and summer lawn departments as well. Ali Xeeshan is renowned for his unusual fashion choices, but he is also known for addressing serious topics via his collection.

In his "Numaish" launch, he addressed the critical problem of dowry and child marriage.

Ali's Winter Bridal Collection was inspired by nature and included gowns that reflected the splendour of nature. This collection included a wide range of red wedding lehengas and ghararas. Ali Xeeshan has just released his collection "7 Sins," a premium formals line with a wide range of tones and appealing shapes. Because of its strong solids and jewel tones, this collection has become the buzz of the town.

Farah Talib Aziz


Farah Talib Aziz's work exudes femininity and is embellished with bright colours and flowery embroidery. FTA has been a fan favourite this season. Her grass creations were the buzz of the town this season, with enticing chikankari ensembles in vibrant hues and contrasting silk dupattas. On Eid, Farah Talib Aziz's bright-colored solids were everywhere. Farah is well known for her luxurious grass unstitched designs, but she has lately expanded her pret-a-porter brand as well. Sona Memon, Minna Tariq, and Madiha Imam have all been seen wearing her kalidars, which speak of trademark FTA tailoring and patterns. She also debuted her bridal line, "Leela."



Khaadi is a Pakistani international apparel company that began operations in 1999. Its collection is unlike any other since it specialises in the "hand-woven" method. It is widely regarded as the finest brand in Pakistan. It received a lot of fashion industry honours. It has around 40 stores in various cities across Pakistan. Furthermore, it has stores in the UAE, the United Kingdom, Saudi Arabia, and the United States.

Gul Ahmed


When it comes to women's clothing, Gul Ahmad is a well-known brand. Gul Ahmad is a textile business that was founded in 1953. It exports its collection all over the globe. It manufactures a wide range of products with distinctive patterns, including lawn, silk, cotton, khaddar, and cambric. It grows in popularity by offering high-quality products.

Maria B


When it comes to top apparel companies in Pakistan, Maria B. is unmistakable. Maria B was established in 1999 by Maria Butt, and the business has grown steadily since then. It is one of the most diverse companies in Pakistan, with something for everyone in their shops, from women's collections to children's clothing to couture to budget items, Maria ensures that no one loses out on fashion. Maria B's strong social media presence, as well as the empire she has built, demonstrate that she is a real boss woman.

Maria B's latest wedding collection offers unmistakable appeal, with contemporary silhouettes embellished with crystal and 3D flower embroidery, making these pieces ideal for a modern-day bride.

Cross Stitch

Cross Stitch

Cross stitch is a well-known retail brand that offers inexpensive casual or semi-casual stitched and unstitched pieces. This company specialised in cloth, and their embroidered lawn line was a big hit. Cross stitch has also introduced digital printing and has been experimenting in the semi-formal sector. Their spring/summer collection was brightly coloured and included flowery patterns. This Eid, their jacquard line was all the rage, and it was spotted everywhere.

Zara Shahjahan

Zara Shahjahan pakistan fashion industry clothing brands in pakistan famous brand famous brands

Zara Shahjahan is one of Pakistan's top designers, and her lawn line sells out as soon as it arrives. Her modest but classic designs are the brand's trademark. Her basic approach to Pakistani fashion and her modest shoots entice customers to visit her shops. Zara has shown to be the peak of workmanship; her attention to detail and beautiful fabric distinguish her brand. During the debut of her wedding formals collection, which included Saira Yousaf, there was a lot of excitement since it featured exquisite completely adorned, booti embroidered pishwas, shararas, and lehngas.

Saira Shakira

ready to wear collection unstitched collection fashion designer quality fabric bridal collection

Saira Shakira is one of Pakistan's most well-known apparel companies. Saira Faisal and Shakira Usman have both created empires from the ground up and are now worldwide names. They are renowned for their unique cuts and delicate decorations. Their luxury releases are a smashing success, and Saira Shakira dresses are all the rage this wedding season. Their pastel colour scheme, as well as their use of cutwork, lace, and decorations, set their creations apart from the rest. Their first releases centred on luxury pret, but they are now now releasing their lawn. With its dreamy couture, their Bridal line exudes contemporary bridal elegance.

Saira Shakira debuted their premium lawn line Crimson by Saira Shakira, which included patches, organza and net dupattas, and heavy embroidery in a vivid colour palette that differed from their trademark brilliant colour palette.

Asim Jofa

Asim Jofa

Asim Jofa is well-known for his contemporary twist on traditional attire. Due to its attention to detail and ethereal feel, his unstitched line is in high demand among Pakistani audiences. His limited edition chiffon line included beautiful pastel gowns with thread and Zari embroidery on organza fabric. His holiday designs are inspired by ethereal beauty and elegance, enhanced with vibrant colours.

Sana Safinaz

It is a well-known brand in the textile industry, and it has been present in Pakistan since 1989. They provide 100% pure cloth with their own print pattern and styles at very low rates. Their high-quality fabric propelled them to the top of the clothing brand list. Their shop is open in all cities across Pakistan. They specialised in Eastern Ready-To-Wear, Unstitched Packaged Suits, Accessories, and Footwear. They also provide international shipping.

Alkaram Studio

Alkaram Textiles, headquartered in Pakistan, is a well-known brand in the clothing industry. They provide a unique idea in which their clients' dreams and aspirations are realised. They have shops in Islamabad, Karachi, Hyderabad, Lahore, Rawalpindi, Faisalabad, Multan, Gujrat, Peshawar, Gujranwala, Sargodha, Daska, Muzaffarabad, Mardan, Swat, Narowal, Mirpur, Bahawalpur, and Dubai.




Mushq is the place to go if you're searching for eye-catching, seductive gowns on a budget. Its selection is bright, colourful, and one-of-a-kind. Its festive chikankari collection, which starred Ayeza Khan, included exquisite chikankari embroidery on organza, lawn, and net. They infused chikankari with contemporary trends like as tie and dye, pastel hues, and current cuts.

Mushq rose to prominence with Trousseau De Luxe, a formal net line with flower embroidery, crystal decorations, and sprays of sequence. This collection was created by hand using Swarovski crystals and glass beads. As beautiful and enticing as this collection seemed, it was also affordable, thus stock sold out as soon as it was made available on the internet.


Limelight is currently a well-known brand; the company was founded in 2010 and has achieved rapid success. In the last two years, Limelight has been the most popular brand in Pakistan. They have around 50 shops in Pakistan's major cities. It manufactures both stitched and unstitched women's formal and casual clothing, as well as children's and men's apparel. In addition, it sells bags, clutches, wallets, wraps, bottoms, sleepwear, jewellery, and accessories. Their aim is to collect clothes for people of all ages at reasonable rates. They also provide online purchasing through their own website.

Ethnic by Outfitters

Ethnic by Outfitters was originally introduced in Lahore in 2013 and quickly gained popularity among Pakistani ladies. This is extremely famous today because of its distinctive designs, which is why they control the hearts of its valued clients. Their casual clothing is popular with both women and gentlemen. They have around 30 shops in virtually every city in Pakistan, and you can also order from their online site.

Do all these brands have an online store?

As the entire world shifting towards an online presence so do these brands. All these top clothing brands in Pakistan have one of

the best UI (User Interface) and UX (User experience) for their valuable customers. One online clothing brand in Pakistan which is taken their sales by storm is Export leftovers they deal in all export quality products and after in depth research we came to the conclusion they have cheapest prices compare to other brands However you might not get the best quality here but if you are tight on budget than there is nothing better option online than Elo Pakistan(Export Leftovers).

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