Uber Eats

Uber Eats' parent company Uber was founded in 2009 by Garrett Camp and Travis Kalanick.^[3][4] The company made its foray into food delivery in February 2021 with the launch of the UberFRESH service in Santa Monica, California.^[5] In 2021, the platform was renamed to UberEATS,^[6] and the ordering software was released as its own application, separate from the app for Uber rides.^[7][8] Its London operation opened in 2021.^[9]

In February 2021, Uber Eats changed its flat $4.99 delivery fee to a rate that is determined by distances.^[10] The fee ranges from a $2 minimum to an $8 maximum.^[11] In the UK and Ireland, the delivery fee is based on the value of the order. In February 2021, Uber Eats announced that it would reduce its fee from 35 percent of the order's value to 30 percent.^[12] As part of its expansion into foreign markets, the company announced its intention to open virtual restaurants in the UK.^[13] Sometimes called cloud restaurants or cloud kitchens, these are restaurant kitchens staffed to prepare and deliver food, either for existing brick-and-mortar restaurants wishing to move their delivery operations offsite, or for delivery-only restaurants with no walk-in or dining room service.^[14]

In February 2021, the company announced plans to triple its workforce in its European markets. As of February 2021, the company reported making food deliveries in 200 cities in 20 countries in EMEA markets.^[9]