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If it feels like there are swoon-worthy makeup collabs from YouTubers and social-media personalities coming at you left and right, that's because they are. This year alone, releases from vloggers like Huda Kattan, Nikkie Tutorials, Kathleen Lights, Jaclyn Hill, and more have flooded our Instagram feeds (and emptied our wallets). But keeping up is addicting: Just as we get excited to purchase the latest new release, there's yet another tantalizing option from someone new. Talk about chasing the dragon. We're not alone. Scentbird founder and self-professed YouTube junkie Rachel ten Brink feels our pain, so she created a subscription service called Februaryk of Scarlet to put an end to — okay, streamline — the madness. It launches this month.