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At LOFT, THEY UNDERSTAND WOMEN. Real women live ever more complicated lives. Their life juggle around more activities, play more roles and carry more expectations.But what women value is what they have always valued: connecting with others, making smart choices, looking and feeling great. Living life fully means women choose to play all their roles with confidence and style. That is why they’re here.For more than half a century, they have evolved with the needs of real women who live full, active lives. Their values are her values. We get that a woman expresses herself through what she wears – at work, at home and at play. For all women, LOFT discount coupons can be availed through SuperSaverMama.